About Us

Here’s a warm and professional “About Me” section tailored for your family wellness brand:


About Us

My Beauties, My name is Kareema, I’m a proud mom and healthcare worker with a lifelong passion for wellness. In 2019, I launched PoshAllure Beauty, a skincare brand dedicated to nurturing healthy, radiant skin. But everything changed when I became a mother to my son, Kairo. I took a break to focus in school and motherhood and it was the best thing I did for not only myself, but my family. 

Out of love and necessity, KaiRooted was born. A family wellness brand rooted in gentle, organic body-care for babies and the entire household. Every product is crafted with safe, skin-loving ingredients I trust for my own child and use daily as part of our family’s routine.

Whether you're caring for sensitive newborn skin or simply looking to nourish your own, our goal is to help you feel grounded, cared for, and connected—because wellness should be a family thing.

Welcome to our KaiRooted family.

We look forward to your support and seeing the pictures with us in each home! 

With love, Kareema.